BUTTERFINGER
It’s not on the grocery list, it’s not on the office supply order, but you get it anyway.
Because you want it.
The Essential Non-Essential
Art and Copy by Me and Kiev Broadwater
IN STORE
DIGITAL
Engage with consumers through Instagram with the campaign hashtag, encouraging people to take the “Essential Challenge” to share why they went to the store and how they ended up with a Butterfinger for a chance at prizes.