TRIUMPH MOTORCYLES
Surveys have found that motorcycle markets are missing the Millennial & Gen Z Market, and sales have steadily declined as they continue to advertise to Gen X lifestyle. How do you appeal to younger generations and invite them into the bike lifestyle?
Flip the script on who the tough biker is. Triumph motorcycles are not the bikes that past generations took cross country and wore fringe leather jackets with; they're for the daredevil adrenaline junkies who rip through the streets in the middle of the night.
Dare To Ride
Art and Copy by Me
SOCIAL
BIKE NIGHT EVENT
To garner excitement, Triumph put on a bike night event.
The event began with a showcase featuring motorcycle daredevils Aaron Colton and Robbie Maddison executing their most mind-bending stunts on a collection of their favorite Triumph bikes performed in the city streets.
The Bike Night also included a Dare to Ride Triumph competitive showcase, allowing bikers to demo the bikes and show their best stunts for a chance to win a custom Speed Triple R.