IMPOSSIBLE FOODS
Impossible Meat. It’s not meat, except it sort of is? Except it’s absolutely plant-based and impossibly delicious.
Eat the Impossible
Art by Sarah Rose Held, Copy By Me and Pat O’Brien
Awarded:
2023 American Advertising Federation (AAF) Gold
2023 American Advertising Federation (AAF) Best in Show
2023 The Show Silver Pin
OOH
GROCERY STORE HIJACKING




ADDITIONAL EXECUTIONS
NYT WORD SEARCH
Ingredients to make the Impossible burger are scattered throughout a word search featured in the New York Times paper
QR CODE
Scans for instructions and ingredient list for the Impossible burger recipe.

